PRIVACY POLICY

1. INTRODUCTION

Synthari Pte. Ltd. ("Synthari", "we", "us", or "our") is committed to protecting the personal data of individuals who interact with our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

This policy applies to personal data collected through our website at https://synthain.live, through our contact and enquiry forms, and in the course of client engagement and project delivery. By submitting information to us or engaging our services, you acknowledge that you have read and understood this policy.

For questions about this policy or our data practices, contact us at: [email protected]

2. DATA WE COLLECT

We collect personal data in two ways: directly from you and automatically through your use of our website.

Data you provide directly:

• Full name and job title
• Business email address and phone number
• Company name and industry sector
• Details of your use case or enquiry submitted via our contact form
• Image, video, or operational data shared as part of a project engagement (handled under separate project agreements)

Data collected automatically:

• IP address and general geographic location
• Browser type and operating system
• Pages visited and time spent on site
• Referring URLs
• Cookie identifiers (see Section 5 and our Cookie Policy)

Data retention: Contact and enquiry data is retained for up to 24 months from the date of last contact. Analytics data is retained for up to 14 months. Client project data retention periods are agreed separately in writing before each engagement begins.

3. HOW WE USE YOUR DATA

We use personal data for the following purposes:

• Responding to enquiries: Processing and responding to contact form submissions, service enquiries, and meeting requests.
• Service delivery: Managing and delivering contracted computer vision projects, including data review, model training, calibration, and handover sessions.
• Communication: Sending project updates, written progress briefs, and relevant information about our services where you have engaged us or provided consent.
• Site analytics: Understanding how visitors use our website in order to improve its content and usability.
• Legal compliance: Meeting obligations under applicable Singapore law, including record-keeping and financial reporting requirements.

Legal basis for processing: We process personal data on the basis of consent (where you have provided it), contractual necessity (for engaged clients), and legitimate interest (for analytics and service improvement), in accordance with PDPA provisions.

4. DATA SHARING

We do not sell personal data. We share personal data only in the following limited circumstances:

• Service providers: We engage third-party service providers for web hosting, analytics, and email delivery. These providers are contractually bound to use data only for the purposes we specify.
• Analytics: We use Google Analytics to understand site usage. Data shared with Google is anonymised where possible. You may opt out via the Google Analytics Opt-Out Browser Add-on.
• Legal requirement: We may disclose personal data if required to do so by law, court order, or regulatory authority in Singapore.
• Business transfers: If Synthari is involved in a merger, acquisition, or asset sale, personal data may be transferred as part of that transaction. Affected individuals will be notified in advance where practicable.

We do not transfer personal data to parties outside Singapore without ensuring appropriate data protection safeguards are in place.

5. COOKIES

Our website uses cookies to improve user experience and collect site usage data. We use the following categories:

• Essential cookies: Required for basic site functionality. Cannot be disabled.
• Analytics cookies: Used to understand how visitors navigate the site. Require your consent.
• Preference cookies: Used to remember your settings. Require your consent.
• Marketing cookies: Used for advertising purposes where applicable. Require your consent.

You can manage cookie preferences at any time via our Cookie Policy page, or through your browser settings.

6. DATA PROTECTION MEASURES

We implement appropriate technical and organisational measures to protect personal data:

• Data transmitted to our website is encrypted using TLS/HTTPS
• Access to personal data is restricted to authorised personnel on a need-to-know basis
• Client project data (including image and video data) is stored on access-controlled infrastructure and deleted upon engagement completion unless retention is agreed in writing
• We conduct periodic reviews of our data handling practices
• In the event of a data breach likely to result in significant harm, we will notify affected individuals and the Personal Data Protection Commission (PDPC) in accordance with the PDPA Notification Obligation

7. YOUR RIGHTS UNDER THE PDPA

As an individual whose personal data we hold, you have the following rights under Singapore's PDPA:

• Right of access: Request a copy of the personal data we hold about you.
• Right of correction: Request that inaccurate or incomplete personal data be corrected.
• Right to withdraw consent: Withdraw consent to data processing where processing is based on consent. Withdrawal does not affect the lawfulness of prior processing.
• Right to data portability: Request that we provide your personal data in a commonly used, machine-readable format where technically feasible.
• Right to cease processing: Request that we stop using your personal data for direct marketing purposes.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. There is no charge for reasonable requests; we reserve the right to charge an administrative fee for manifestly unfounded or excessive requests.

If you are dissatisfied with how we have handled your personal data, you may lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.

8. THIRD-PARTY LINKS

Our website may contain links to external sites not operated by Synthari. We are not responsible for the privacy practices of third-party websites and recommend reviewing their respective privacy policies before providing any personal data.

9. CHILDREN'S PRIVACY

Our services are directed at business professionals and are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we become aware that personal data from a minor has been submitted, we will delete it promptly.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. For material changes, we will provide notice by email where we hold your contact details. Continued use of our website following notification constitutes acceptance of the revised policy.

11. CONTACT INFORMATION

For all privacy-related enquiries, requests, or complaints:

• Email: [email protected]
• Company: Synthari Pte. Ltd.
• Address: 1 Science Park Road, #05-17, The Capricorn, Singapore 117528
• Phone: +65 6847 2063